NonProfit Marketing Consultant
Hi. I'm PB.
I’m the person that makes mood boards for birthday cakes.
To me, nonprofit branding is about creating a connection between people and a mission. Whether it’s a fundraising campaign, donor event, or community experience, I love finding ways to make people feel part of the story—and inspired to support it.
I excel at this because of these four characteristics:
Curator
First and foremost, I’m a collector.
I design and curate the complete brand experience—spanning visual identity, environments, digital platforms, print, products, and events—with a deep focus on understanding and engaging the audience.
When every touchpoint works together to reinforce the brand story and resonate with the people experiencing it, the result is seamless, memorable, and meaningful. That’s where I thrive.
I'm pretty sure Pinterest was made personally for me.
Problem Solver
Puzzles are my past-time.
From a lifelong love of The Legend of Zelda to weekly LEGO challenges, I’m innately curious and wired for creative thinking and strategy.
I bring that mindset to my work by helping organizations overcome communication and marketing challenges and reach their goals. Whether it’s engaging hard-to-reach audiences, clarifying complex offerings, or driving measurable results, I love solving problems that move ideas—and organizations—forward.
I can complete Ocarina of Time in 5 hours. NBD.
NURTURER
I grow and protect brands.
I love creative constraint and how it protects and strengthens a brand’s integrity. My first job was at Coca-Cola, where I got my “heart eyes” for brand guidelines.
Since then, I’ve helped nonprofits, colleges, museums, festivals, and companies grow and evolve their brands—using thoughtful storytelling and experiences to engage communities, deepen donor relationships, and support fundraising goals, while staying true to what makes each organization distinctive.
In the early 90s, I was so disappointed in the quality of The Little Mermaid television show I wrote a letter to Disney. Sloppy animation, terrible voice actors, lazy plots. Why would you ever dilute the brand like that?
Delighter
There is nothing I love more than make someone happy.
Finding the perfect present is my Everest. I’m always looking for ways to connect with people in unexpected, memorable ways—whether through a social campaign, donor experience, fundraising event, or piece of swag.
Understanding the audience is everything. It’s how I know what will feel expected—and what will feel special. I always want to create that special moment, because that’s what makes the campaign, the event, the space, the merch, and ultimately the brand memorable.
For my daughter's Rapunzel-themed birthday party, I wove 30 yards of braided yarn (hair) around our house and made a group of 4-year olds un-Tangle it (pun intended).
