Sr. Art Director /
Marketing Strategist
Hi. I'm PB.
I’m the person that makes mood boards for birthday cakes.
Branding, to me, is the feeling you get when you interact with an organization. Whether it’s for a Coca-Cola conference or a museum's opening night, creating that feeling is what I love to do.
I excel at this because of these four characteristics:
Curator
First and foremost, I’m a collector.
I collect and design pieces that create a brand - colors, typography, narratives, graphics, photography, website, print materials, interior design, apps, social content, swag, product design, all of it.
Having the visuals and the message come together and reinforce the brand is the sweet spot. Everything needs to work together as whole. Curating that experience is what I do best.
I'm pretty sure Pinterest was made personally for me.
Problem Solver
Puzzles are my past-time.
From a healthy obsession with The Legend of Zelda to weekly LEGO challenges, I am innately curious and love creative thinking and strategy.
I bring this trait to my work and help organizations overcome communications and marketing challenges. From how to reach the unreachable to how to make a complex offering much clearer. I love to problem solve.
I can complete Ocarina of Time in 5 hours. NBD.
NURTURER
I grow and protect brands.
I love creative constraint and how that ensures the brand’s integrity. My first job was at Coca-Cola and it’s where I got my “heart eyes” for brand guidelines.
Since then I’ve helped colleges, tech firms, data consultants, beer festivals, museums, and startups grow and mature their visuals and their brand all while being conscious of consumers' feelings and current trends.
In the early 90s, I was so disappointed in the quality of The Little Mermaid television show I wrote a letter to Disney. Sloppy animation, terrible voice actors, lazy plots. Why would you ever dilute the brand like that?
Delighter
There is nothing I love more than making something unique.
Finding the perfect present is my Everest. I am always looking for ways to make others happy in unique and fun ways. This permeates everything I do - social campaigns to fundraising events.
Understanding an audience is extremely important to me. That’s how I know what would be typical and what would be special. I *always* want to give them something special. That's what makes the campaign, the lobby, the event, the swag, the BRAND memorable.
For my daughter's Rapunzel-themed birthday party, I wove 30 yards of braided yarn (hair) around our house and made a group of 4-year olds un-Tangle it (pun intended).
